Prof. Dr. Verena Tiefenbeck
Verena Tiefenbeck studied Mechanical Engineering and Management at TU Munich and Ecole Centrale Paris (double degree programme TIME, 2003-2009). After that, she spent 3.5 years in Boston as visiting Ph.D. student at the Massachusetts Institute of Technology and as research assistant at the Fraunhofer Center for Sustainable Energy Systems. In 2014, she completed her doctoral thesis on digital interventions for sustainable consumer behaviour at ETH Zurich (Chair of Information Management). Her doctoral thesis received both the ETH Medal and the SIAF award.
Since that, she leads the Bits to Energy Lab at ETH Zurich, an interdisciplinary research initiative that combines digital technologies and behavioural research to foster resource conservation. In parallel, she worked as postdoctoral researcher (30%, 2015-2018) and afterwards as visiting researcher at the Institute of Applied Microeconomics at the University of Bonn and she was part-time lecturer at the Institute of Technology Management at the University of St. Gallen (2017-2019).
In August 2019, Verena Tiefenbeck became tenure track professor for Digital Transformation at the School of Business, Economics and Society at FAU. In addition, she received funding for a research group by the Bavarian research initiative Zentrum Digitalisierung.Bayern. With that funding, she now establishes the Bits to Energy Lab Nuremberg at FAU, while she continues to lead the Bits to Energy Lab at ETH Zurich.
Verena Tiefenbeck’s research focuses on the digital transformation at the intersection of companies and consumers. She uses high-resolution data on human behaviour that are increasingly available both in corporate and in private contexts. These real-world data serve both to build and empirically evaluate theory and to inform the application-oriented design of information systems.